Why this brand
Ferrero
Ferrero is one of the most known Italian food manufacturers, especially for their branded chocolate Nutella, along with other inimitable confectionery products. Nutella is the second biggest chocolate producer and confectionery company in the world. It was founded in 1946 in Alba, in the Piedmont region, by Pietro Ferrero, a confectioner and small-time pastry maker who laid the groundwork for Nutella and famously added hazelnut to save money on chocolate.
Today Ferrero includes 38 trading companies, 18 factories, and approximately 40,000 employees, and produces around 365,000 tonnes of Nutella each year.
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