It has low alcohol content and a complex bittersweet taste, created with a secret blend of high-quality herbs and roots.
The complete recipe, kept in a bank vault, is known only to the company’s President who overseas weekly production. With worldwide annual sales now exceeding tens of millions bottles, this cautionary attitude is perhaps understandable. What is known is that it contains quinine, ginseng, orange peel, herbs and rhubarb that are steeped in a mixture of water and alcohol.
And what if we tell you that the bright red colour was obtained from a bug. Would you still drink it? Well, today is not, but until 2006 Campari used the carmine dye, derived from crushed cochineal insects!