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Bitter Aperitif Milano - Campari

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$36.50

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Bright red in colour, Campari is the Bitter liquor used as a mix in iconic Italian cocktail or as it is as “digestive”.

Additional information

Weight700 g
Brand

Campari

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It has low alcohol content and a complex bittersweet taste, created with a secret blend of high-quality herbs and roots.

The complete recipe, kept in a bank vault, is known only to the company’s President who overseas weekly production. With worldwide annual sales now exceeding tens of millions bottles, this cautionary attitude is perhaps understandable. What is known is that it contains quinine, ginseng, orange peel, herbs and rhubarb that are steeped in a mixture of water and alcohol.

And what if we tell you that the bright red colour was obtained from a bug. Would you still drink it? Well, today is not, but until 2006 Campari used the carmine dye, derived from crushed cochineal insects!

Why this brand

Campari

In 1860, in Novara, Italy – Gaspare Campari’s experiments culminate with the invention of a new beverage with a distinctive bitter flavour and a secret recipe that has been kept the same until today.

In 1920 classic cocktails get more popular,such as the Americano and Negroni are invented. It’s the beginning of an era. Both cocktails are listed into the IBA Official drinks list, in The Unforgettable category. At the same time, many great artists of the time start working with Campari marking the beginning of the connection of the brand with the world of art. Leonetto Cappiello, for example, created the famous Spiritello sprite wrapped in an orange peel, an image that people still remember.

Since the ’60-’70-’80 Campari bond with the art, culture, fashion and theatre industry becoming an iconic symbol of Milan, of the Made Italy era.

How to use it

It’s typically served very cold without ice but with a dash of soda to release the flavours. Mixed with soda and Prosecco for creating a version of the iconic Spritz, the cocktail aperitive by definition from the Veneto region. Or with Gin and Martini for a fabulous Negroni cocktail.

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